RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to elderly care, and has amassed a client network exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan capitalizes on Japanese expertise and a specialized training framework to steadily increase its market share.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over 50,000 specialized staff members.



Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has built a strong track record in pembantu Jakarta enterprise solutions, with over 1,000 clients including leading global brands. Recently, demand from diplomatic missions and emerging businesses such as FlashExpress and Gowabi has been increasing significantly.



“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is planning international deployments, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is currently exploring collaborations with investors for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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