Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a wide range of home services, from domestic chores to caregiving, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.

The Southeast Asian babysitter Indonesia home services market is valued at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this dynamic market, Ayasan leverages premium-quality Japanese standards and a innovative personnel model to steadily increase its market share.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, the company’s founder. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s meteoric rise is driven by an ambitious growth plan. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in babysitter Indonesia business support, with over a thousand customers including leading global brands. Recently, demand from embassies and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am certain that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en